Report of the Communications Committee of the British Orthodontic Society 2010
Members:
Les Joffe - CEO
Gavin Barry - Editor of Clinical Effectiveness Bulletin
Phil Benson - Editor of the Journal of Orthodontics
Mark Forty - Editor of the Business Supplement
Andrew Hayward-Dunn - Dodds the Printers
Mary Lo - Website Manager
Alison Newlyn - NOW Representative
Baz Parmar Editor - BOS News
Tracy Posner - Communications Manager
No full Communications Committee meeting has yet been held in 2010, however there have been several meetings of sub groups so information has been shared.
New policy document
A new role policy document for the Communications Committee has been drawn up and it is displayed on the website.
Publications to date in 2010
Annual Review
Journal of Orthodontics – 4 issue
Website
BOS News – 3 issues
Orthodontic Business Supplement – 1 issue
Wired – Now retitled Orthodontic Times - 1 issue
Clinical Effectiveness Bulletin – 2 issues Other publications – Patient Information Leaflet -Interproximal Reduction and Managing the Dental Occlusion: A guide for dental practitioners.
National Orthodontic Week
National Orthodontic Week (NOW) has its own dedicated organising group but cross refers to the Communications Committee. The first NOW was launched on 22 March at the National Portrait Gallery. Here are some top line statistics:
The dedicated NOW website has received 3,500 hits
A YouGov’ survey for NOW revealed that 45% of UK adults were unhappy with the appearance of their teeth and 20% of these would consider orthodontic treatment
A number of innovative practice initiatives were developed to increase the public outreach of the campaign
NOW spokespeople Nigel Harradine and Louise Harper conducted 11 radio interviews
Press coverage appeared in 14 publications including the Daily Mail and The British Dental Journal
There were 35 electronic news stories published during the week
We reached a total audience of 6,460,271 people with our media coverage
The equivalent advertising spend of the NOW press coverage would have been £135,546.
25 branded NOW items were sold and 5% commission given to BOSF – this raised funds of £336.60
A three minutes film explaining the benefits of orthodontic treatment was produced for NOW
A NOW competition attracted over 250 entrants.
Sponsorship was obtained from 6 companies to offset NOW development costs
WebsitesThere are now two BOS sub-sites for NOW and 2015. The Communications Committee is working on plans to revamp the main BOS website.
Leslie Joffe
Chair Communications Committee 2010
