All News
25th Nov 2020

Patients encouraged to showcase the transformative power of braces by nominating their orthodontist

BOS Admin

Against the Odds 2021 open for entries: Deadline 28th February

“The pandemic has allowed a little time to perhaps reflect on what’s important to us. People with healthy self-esteem make positive connections with others and have the confidence to follow their ambitions. If orthodontics can make even a small contribution in this way, then that’s a really positive thing to be a part of.”   Joe Dwyer, winner of Against the Odds 2020.

The British Orthodontic Society’s Against The Odds award is now open for entries.  The award is open to children and adults.  The most recent winner was 19-year-old Lewis Bulman from Merseyside.  Lewis was extremely anxious about dental treatment. He now has a beautiful smile and has grown in confidence enabling him to deal with awkward situations with a calmness which has developed over the course of his dental journey.

His orthodontist, Joe Dwyer, talked to The British Orthodontic Society about the impact of Against The Odds:

What does it mean to you winning ATO?

There are numerous dental award ceremonies each year. Most seem to function as part of a personal and practice marketing strategy whilst boosting the winner’s professional self-esteem. Against The Odds is different. It’s not really an award for me as a person or clinician, it’s about the story behind the treatment and how patients, the clinical team and families can work together to bring about life changing results. Rather than internal professional recognition, the award is special because it promotes orthodontics in a way that is accessible to the public.

What’s the impact on your practice?

Everyone was pleased that Lewis won and it’s a nice reminder of why we do what we do and the positive impact orthodontics has on patients’ lives.

Why do you think it’s important to celebrate the life-changing impact of orthodontics?

As clinicians we can get quite caught up in the technical aspect of the job. I just can’t get enough of learning about the practical aspects of the subject and consider myself a fully-fledged orthodontic “nerd”. However, although superficially we are treating teeth, in reality what we are treating is how the patient feels about themselves inside. Against The Odds is one of those rare awards that puts the focus on this in a way that potential patients and the public at large can see.

Why do you think orthodontists should enter ATO?

The competition requires the patient or parent to write about their orthodontic experience and the impact it has made on their life. This gives a rare insight in to the thoughts and feelings of patients in a way that is far more candid than would be commonly found in even the most glowing online review. For that reason alone, it’s worth entering, regardless of whether you win or not.

Richard Jones, Chair of the BOS Orthodontic Specialists Group, said:

“The Against the Odds competition continues to highlight the very best of our profession and the tremendous value that orthodontics has on people’s lives.  A confident smile can change a person’s perception of themselves, their self-esteem and their self-image.  We look forward to receiving entries.”

For BOS press enquiries please contact:

Chris Baker:

07947 470896,

Emma Pelling:

07958 558172,

Related Articles

View All News
18th May 2022

Teen wins national award for his story of life-changing treatment after losing his front teeth

Yusuf Anwer, 18yrs, from Croydon credits his orthodontist Dr Sadiq as transforming his life when others had given up.

Read More
8th Mar 2022

Orthodontist wins prestigious award

A Consultant Orthodontist from University Hospitals of North Midlands NHS Trust was today awarded the prestigious Colyer Gold Medal from the Royal College of Surgeons (RCS) – the highest accolade available from the College.

Read More
3rd Feb 2022

BOS releases teledentistry guidance

Today (4 February): The British Orthodontic Society (BOS) has released its guidance on teledentistry and remote interactions in orthodontic care.

Read More
3rd Nov 2021

BOS joins European consensus: ‘DIY Orthodontics’ is hazardous for patients

The British Orthodontic Society is delighted to join a Europe wide consensus that sees 31 professional dental and orthodontic societies, associations, and institutions from 25 countries come together to endorse and fully support a Joint Declaration regarding the unacceptable and potentially unsafe remote treatment of malocclusions. This Declaration by EFOSA (European Federation of Orthodontic Specialists Associations) clearly states the basic requirements that must be met for any orthodontic treatment.

Read More
28th Sep 2021

BOS welcomes report which aims to improve access and standards of care for patients in hospital dentistry

The Consultant Orthodontist Group (COG) of the British Orthodontic Society are delighted to support the publication of the GIRFT report into Hospital Dentistry.  Recommendations in this new report aim to improve access and standards of care for patients, and knowledge of activity to the secondary care trusts and wider NHS.

Read More
1st Jul 2021

CQC statement on DIY Orthodontics “provides clarity”

Today (1 July): The British Orthodontic Society (BOS) is delighted that the CQC have provided further clarity on the position of Direct to Consumer Orthodontic providers and the fact that they must be CQC registered.

Read More
14th May 2021

Supporting the Diversity in Dentistry Action Group

The British Orthodontic Society are proud to be supporting the DDAG initiative.

Read More